Point the assistant at the showroom refit. It reads the project: the kickoff and the handover dates, the tasks closed, the hours logged, the three interventions, the forty-two luminaires on the order, the six photos and the client's consent to use them. The draft it proposes has a source on every fact, so Sofie edits the tone and not the numbers, and Mathilde reviews an article that already agrees with the project file.

What an article starts from, who reviews it and what a reader becomes are yours to set.

What adapts: what an article starts from (a service, a project, a procedure page), who reviews it, which languages it goes out in, where it is shared and to whom, and what the reader who asks becomes (a quote request, an appointment, an opportunity). Two businesses can run Blog and disagree on every one of those.

One article, opened: the project it was drafted from, its two languages and when they went live, who reviewed it, where it was shared, the comments it drew, and the contact and the opportunity it brought.

Every article has readers by day, and the days the post and the newsletter went out are marked on the same line, so you can see which one brought them. Under the readers sit the people: the contacts the article made and the opportunity one of them opened, with its amount. The question "which article pays for itself" is a saved view, not a spreadsheet someone rebuilds each month.