Enobase Email Marketing · Marketing
Header, intro, offer, button, footer: the blocks are yours to move, the brand is not yours to break. The fields in the text are fields on the record, so the client's name and their account manager are already there.
Header, intro, offer, button, footer: the blocks are yours to move, the brand is not yours to break. The fields in the text are fields on the record, so the client's name and their account manager are already there.
An email marketing tool holds the contacts you sent it. Enobase holds the clients, the invoices they paid, the quotes they received, the tickets they opened, and the audience is a question asked of all of that. "Clients with an invoice paid this year and no quote in ninety days" is three rows anyone can read, and it answers differently on Tuesday than it did on Monday, because Monday's invoices were paid and Monday's quotes went out.
Which fields fill the message, who reviews it and where the reply lands are yours to set.
The client's name, their account manager, the last thing they bought, the amount still open: any field on the record, in the text, rendered per recipient.
Send it, schedule it, or send it to yourself first.
Who opened, who clicked which link, and when, as events on that client, not as a row in a report you export.
Delivered, opened, clicked, replied, unsubscribed, and the replies are links to the records they landed on.
What adapts: what the audience is a filter on (a client, an order, an animal), the fields the template pulls, who reviews the send, when it goes out, and what the reply becomes. Two businesses can run Email Marketing and disagree on every one of those.
The audience is every client who bought one of the last two vintages and nothing this year. The text carries the vintage they bought and how many bottles. The owner reviews it, it goes out on a Thursday evening, and a reply becomes an order on the client.
The audience is not a client but an animal: every one whose last vaccine is eleven months old. The text carries the animal's name, the vaccine and the due date. The vet reviews it once, it goes out on the first of every month to whoever is due, and a reply becomes an appointment.
Which fields fill the message, who reviews it and where the reply lands are yours to set.
Tell it what the offer is. It writes the email on the brand template, in your tone, with the fields in the right places, and offers three subject lines. Sofie edits one paragraph and sends it for review, instead of starting from a blank block.
Read from when this audience opened the last campaigns, proposed, never decided for you.
Ask how the campaign did and get the answer with the records behind it, not a chart to interpret.
The draft, from your template and your data
Tell it what the offer is. It writes the email on the brand template, in your tone, with the fields in the right places, and offers three subject lines. Sofie edits one paragraph and sends it for review, instead of starting from a blank block.
The person who receives the campaign is the same person the account manager calls, the same person who registered for the open day, the same person who gets the reminder by text the day before. In Enobase those are four rows on one record, so the reply to any of them is read with all of them.
A campaign reply that asks for something is an opportunity on the client, owned by whoever owns the client, with the campaign as its source. See CRM.
The reply becomes an opportunityClicked and did not reply: a wait, then a second email, then a task for the account manager, as a flow you can read. See Marketing Automation.
The click starts a flowThe campaign is the invitation; the registrations land on the event and the event's guests are an audience for the next one. See Events.
The invitation and the guest listThe reminder the day before goes to the same segment, from the same record, and its reply lands in the same place. See SMS Marketing.
The same audience, by textOne campaign after the send: what was delivered, opened and clicked, by segment and by month, and every reply as a row that links to the record it landed on.
A brand template the team cannot break
The audience built from invoices, quotes and tickets
The audience current at the moment of sending
Fields from the client's record in the text
Opens and clicks on the client's record
The reply becomes an opportunity for the account manager
Time to live
| What you need | A spreadsheet | An email marketing tool | A suite module | Enobase |
|---|---|---|---|---|
| A brand template the team cannot break | No | Yes | Yes | Yes |
| The audience built from invoices, quotes and tickets | Copied by hand | Synced in from elsewhere | From its own contacts | Yes, a filter on the client record |
| The audience current at the moment of sending | No | As of the last sync | Sometimes | Yes, evaluated at send |
| Fields from the client's record in the text | Mail merge | The synced fields only | Yes | Yes, any field on the record |
| Opens and clicks on the client's record | No | In its own report | Yes | Yes, as events on the client |
| The reply becomes an opportunity for the account manager | No | No | Sometimes | Yes |
| Time to live | A day | A week | Months | One week |
Yes. On its own it is a template, an audience, a review and a report. Turn CRM on and the audience can be built from opportunities and the reply becomes one; turn Invoicing on and it can be built from what was billed and paid.
30 minutes, your real events on screen. We'll show you exactly where Enobase saves your team time, no slides.
Élise Lefèvre
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